To have an opportunity to work with H-E-B, one of the top 5 grocery stores in the nation, has been an unbelievable experience—a dream come true, if you will. For our non-Texan friends and readers, H-E-B is a popular grocery store chain in Texas. But to Texans, H-E-B isn't just a grocery store; H-E-B is the destination. It's a mecca for just about anything you can think of!
And now participating locations across Texas are carrying a limited run of Texas-specific tees by BarbacoApparel for TexFest, an annual campaign that promotes Texas products!
Our relationship with the retail giant began late in 2017 when we were approached by a representative while vending at a local event. H-E-B is committed to discovering local brands and highlighting these Texas products when they can. We were lucky to catch H-E-B's eye and start working with them on a life-changing endeavor. By the summer of 2018, we had created 7 unique tees to complement H-E-B's Taco Revolucíon campaign, and the line was carried by over 200 locations.
Thanks to the support of our family, friends, loyal customers, and H-E-B shoppers, the campaign did well, and we were invited to submit ideas on future campaigns.
It's with much pride and excitement that we launch our Texas Trinity tee, which is an ode to corn chip pie, and our Texans definition tee, which is a shirt that tries to do the impossible: define what it means to hail from the Lone Star State!
TexFest runs until March 12, so be sure to pick up these limited tees at your local H-E-B while supplies lasts.