BarbacoApparel, San Antonio’s officially unofficial T-shirt company, has been celebrating the color and iconic imagery of Tex-Mex culture and fostering a sense of pride in the Alamo City since 2014.

We at BarbacoApparel set out to embrace what it means to be Tejano. We aim to capture a feeling of home and identity in all our products—whether it’s exclaiming our favorite breakfast taco, accessorizing our jackets with a glittery crispy dog, celebrating Texas’s long history with space exploration, or carrying our groceries in one of the “strongest” totes around.

Whether you live deep in the heart of Texas or are a “Tex-pat” who still wants to rep home, BarbacoApparel looks forward to clothing your sense of pride in San Antonio and the Lone Star State.